Digital ad & internal communication
In 2018, Théa redesigned their brand from scratch. The name and logo were saved, but the whole identity was to be reset and transformed. We accompanied this transformation on all levels, communicating internally for employees in over 70 countries and externally for clients and partners. The core concept, “Let’s open our eyes”, led to the creation of several videos:
We worked with CEO Jean-Frédéric Chibret to make a 3 minutes video explaining to all employees across the world why and how the brand will be changed to the better. As usual, such a communicational tool was very convenient to send a clear message to people, and was very much appreciated by everyone!